by David Kohler | January 23, 2020 | OTTOMOTTO
In this demanding marketplace, it is becoming increasingly difficult to get clients to take a creative risk. Most companies wish to be unique but few are comfortable being different. Everyone wants to be a market leader but nobody wants to take a chance. Once we agree...
by David Kohler | November 27, 2013 | OTTOMOTTO
I write this post on a sad note. This week we lost the great Chico Hamilton. His life was as broad as his sound. The quality of his music was only rivaled by his personality. Spending time with Chico was a kick. Through one person I could jam with Duke Ellington as a...
by David Kohler | May 23, 2013 | OTTOMOTTO
Protection, team work, support. Ruffin, a California based insurance company, approached OTTO to create their new brand. The brand position is based on an agency that treats customers like people, the kind of organization that grows with you, takes the time to...
by David Kohler | October 25, 2010 | OTTOMOTTO
I remember a discussion I had a while back with my friend Gus—who is from the Dominican Republic—about the U.S. Dollar. I was saying how nice I thought the Dominican currency was compared to the crappy the U.S. design. Gus pulled a U.S. Dollar out of...
by David Kohler | October 24, 2010 | OTTOMOTTO
Everyone is looking for a guaranteed process for innovation. Today, creative thinking is being taught everywhere from elite business schools to marketing workshops. The problem is this: There is no guaranteed process for innovation. Of course, there are tips and steps...
by Mike Mehiel | October 23, 2010 | OTTOMOTTO
Over the last couple of years Artisan is a word that has slowly crept into my life. I have consumed artisan water, artisan beer, artisan bologna, artisan bread, artisan cheese, artisan chicken and artisan bourbon. We’ve purchased artisan blankets, artisan baskets,...
