We sat down with Oya Demirli, our futurist extraordinaire, to find out how Augmented reality (AR) is changing advertising, social media, and how consumers interact with brands and their products. Oya drops some knowledge on how AR is disrupting the way we conduct...
As the COVID crisis began to take its toll on the city and its people last year, two distinguished New Yorkers, Marc Holliday, CEO of SL Green, and Daniel Boulud, the celebrated chef and restaurateur, decided to take action to help. Marc and Daniel were two of the...
Manhattan’s largest office landlord, SL Green, brought OTTO Brand Lab in on a project to help it develop a strategy for reopening its buildings after the COVID-19 outbreak. COVID-19 has dramatically changed the way commercial real estate companies manage and...
