Slider

WELCOME

We make brands work harder.

Otto Brand Lab is a creative consultancy. We solve business problems with brand strategy, creative thinking and immaculate execution.

We understand the chemistry of brands, how they function, how people engage with them and how to take them further.

Everything we do is rooted in a deep understanding of our clients’ business objectives and the dynamics of the market. We then translate bold vision into brand reality with ideas that drive growth and create meaning in customers’ lives.

While everything we do is conditioned by a hard practicality and rooted in strategy, there’s a resonant beauty in our work. We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life.

Brands have to connect emotionally and engage on a visceral level.

WHAT WE DO

01

Strategy

Positioning

Brand Positioning

Corporate Narrative & Messaging

Digital Strategy

Brand Architecture

Brand Portfolio Evaluation

User Experience Mapping & Analysis

Brand Architecture Systems

Opportunity

Customer Insight – Qualitative & Quantitative Research

Brand Equity Research

Strategy Workshops

02

Design

Visual

Logos & visual systems

Video & Brand Animation

Brand Standards & Guidelines

Brand-based Marketing Systems

Environmental Branding

Verbal

Naming

Brand Voice

Creative Copywriting

Interaction

User Experience

Website Development

Way Finding Systems

Physical Experiences

03

Activation

Alignment

Employee Engagement

Post-merger Integration

Sales Enablement

Launch

Launch Planning

Advertising

Brand Campaigns

Internal Programs

Interaction

User Experience

Digital & Website Development

Branded Environments

Signage

SOLUTIONS

How we make brands work harder.

CLIENTS

We have worked with big and small alike.

Let's make something together.