OTTOMOTTO

OTTOMOTTO


An Inflammation of Creativity and Happiness

To come up with the big idea for Jovia’s 2024 Super Bowl commercial, we found inspiration at Radio City Music Hall.

OTTOMOTTO


Playing it Wrong on Purpose

After 37 years I had to wonder…would this band still have the same wildly creative spirit?

HEAVY ROTATION


Vol. X

Enjoy a door-to-door mixed bag of Tricks and Treats for Devil’s Night 2021 from the OTTO Brand Lab studios in NYC & SF.

HEAVY ROTATION


Vol. 020

Hopefully everyone is wearing a mask this Halloween.

OTTOMOTTO


SL Green Forward

Helping a Commercial Real Estate Company Respond to COVID-19

HEAVY ROTATION


Vol. 019

This autumn season, our musical wool blanket has come from the 80s and early 90s.

OUR BLOG

Branding is a Two-Way Conversation

OTTOMOTTO is the place to catch up on our recent activities, insights and opinions from OTTO Brand Lab members, partners and clients, as well as the latest tunes we are spinning in our studios. 

Happy Happy, Joy Joy!

When I used to work with my friend Rick Slusher, he compiled a quote book, based on memorable things people would say throughout the work day. He once told me that 75% of the quotes on the list are from me and my buddy James Moore. Now I’ve heard...

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Joy in Branding and Design

When I was growing up in Pittsburgh a must-stop for any visiting guests was a trip to Mount Washington, to look out over the city. If it was a special visit, we would get to ride the incline to the top. While most folks marveled at the skyline and...

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Playing it Wrong on Purpose

I saw a band recently that I hadn’t seen since 1984. That’s right – 37 years ago. I was excited to see them again but wondered…would still have the same wildly creative spirit?  To me, NRBQ is one of those bands that plays it wrong on purpose,...

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HEAVY ROTATION

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Find out through our future-ready assessment workshop.