As the COVID crisis began to take its toll on the city and its people last year, two distinguished New Yorkers, Marc Holliday, CEO of SL Green, and Daniel Boulud, the celebrated chef and restaurateur, decided to take action to help. Marc and Daniel were two of the...
When New Yorkers began to shelter in place at the outbreak of the COVID pandemic, the city’s homeless became even more vulnerable. One dedicated non-profit organization decided the virus would not stop them from feeding the hungry, nor keep them from providing a sense...
Manhattan’s largest office landlord, SL Green, brought OTTO Brand Lab in on a project to help it develop a strategy for reopening its buildings after the COVID-19 outbreak. COVID-19 has dramatically changed the way commercial real estate companies manage and...
In this demanding marketplace, it is becoming increasingly difficult to get clients to take a creative risk. Most companies wish to be unique but few are comfortable being different. Everyone wants to be a market leader but nobody wants to take a chance. Once we agree...
I write this post on a sad note. This week we lost the great Chico Hamilton. His life was as broad as his sound. The quality of his music was only rivaled by his personality. Spending time with Chico was a kick. Through one person I could jam with Duke Ellington as a...
Protection, team work, support. Ruffin, a California based insurance company, approached OTTO to create their new brand. The brand position is based on an agency that treats customers like people, the kind of organization that grows with you, takes the time to...
