Sandrine brings a certain Continental elegance to the proceedings at OTTO. A native of France, she is fluent in three languages allowing her to apply her problem-solving skills across a wide variety of challenges both professionally and otherwise (keep reading!)
Sandrine earned her Masters in Art Direction from the Intuit Lab in Paris. From there she jumped into working for an assortment of clients such as Aspria, Swiss Water, Experiential, Wyndham, Mullen Lowe Profero, Haygarth, PI&C, McCorkell, and Milk Money. Her refined sensibilities and fearless approach to the exploration of ideas brings fresh thinking and valuable energy to the team at OTTO.
Now, about those challenges... One of the languages Sandrine speaks is Spanish. This came in handy when she flew to Costa Rica to volunteer at the Jaguar Rescue Center. The animals, not the cars. At the Center, she helped in the rehabilitation of mistreated, injured, orphaned, and/or confiscated animals. It takes a good and caring heart to make great design, making Sandrine a natural fit for OTTO.
Nestor brings abundant knowledge and humor to all things digital at OTTO. Happily, his positive outlook is augmented by an obsession with the little details and a superb work ethic. He doesn’t rest until he’s got it right. He makes sure that OTTO’s digital output doesn’t just work, but that it works well, across platforms and devices.
Born in El Salvador, Nestor moved to the North Fork of Long Island as a young teenager and applied himself diligently to his education. He graduated from Fashion Institute of Technology culminating in a senior thesis project that creatively explored the concepts of home and belonging. He then joined the workforce, gaining experience on the agency side and in the video production field. This body of experience helps him accurately assess a client’s needs and the best means of achieving them.
Some of the skills that make Nestor a digital wizard also work well in the kitchen– patience, attention to detail, creative problem solving. He is an excellent cook.
As a designer at OTTO Natalia brings a keen visual sense and a clear mind to helping solve client challenges. In addition to some serious design chops, she brings energy and optimism to the process of clarifying goals and achieving them.
A lot of energy and A LOT of optimism. : )
Born in the Dominican Republic, Natalia moved to New York City to attend the Fashion Institute of Technology. While studying graphic design she worked in retail which provided an excellent venue for developing the patience and attention to detail that are vital to helping clients solve complex communications challenges.
Natalia is a bit of a night owl. Since moving to New York she has seen over 100 bands/artists perform at live shows and has set herself the goal of seeing 300 by age 30. Despite the late nights of loud music, or perhaps because of them, she is an excellent and attentive listener.
Michael Braley, Creative Director of Braley Design has 25+ years of experience in brand, print, book package and poster design. His work has been recognized internationally and is in the permanent collections of the San Francisco Museum of Modern Art, the Chicago Athenaeum Museum of Architecture and Design, The Denver Art Museum and the Museum fur Kunst und Gewerbe in Hamburg, Germany.
Clients have included Aéropostale, Alliance for American Manufacturing, AIGA, Civic Engagement Fund, Effen Vodka, The Fine Arts Museums of San Francisco, Future Partners, Genentech, Pando Populus, The People’s Music School, and Skadden.
His work has appeared in publications and exhibitions including: British Design and Art Direction, The Clio Awards, Cannes Design Lions, International Biennial of Graphic Design: Moscow, Graphis, Ecuador Poster Biennial, Bolivia Poster Biennial, Type Directors Club, Communication Arts, London International Awards, The Art Directors Club of New York, The One Show, The AR100 Show, AIGA, the Society of Typographic Arts, HOW and Print magazine.
Prior to relocating to Lexington, Braley worked in San Francisco and New York. Braley also lectures and leads design workshops at universities and professional organizations around the nation.
Don is OTTO Brand Lab’s head of research, data analyst, and resident sustainability expert. As our resident King of Data, he has the knowledge and ability to help our clients better understand their audiences and what those audiences are looking for, among many other things.
Don has been a management consultant and senior advisor to advertisers, publishers and Fortune 1000 brands including Adobe, Agfa, Dupont, Hewlett Packard, IBM, Kodak, Reed Business Information, Time Incorporated, The Economist and Xerox. As a Senior Research Fellow with the nonprofit Institute for Sustainable Communication (ISC) he directs The Sustainable Advertising Partnership and other programs addressing advertising, marketing, corporate responsibility, sustainability, and enterprise communication. Don is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar, as well as Sustainability Editor of Aktuel Grafisk Information Magazine in Sweden and environmental correspondent for PBS MediaShift. He is a sought after speaker at international business conferences who has been extensively quoted on issues related to sustainability, advertising, media and green marketing in The New York Times, Fortune Magazine, AdAge Magazine and on NPR radio’s “Morning Edition.”
Hope is OTTO’s air-traffic control. She keeps projects moving, on time and on budget. Her extraordinary patience serves her well in dealing with the daily interruptions and urgencies that prevail in today's workplace. At the same time, she helps with a wide variety of client needs, and often serves as the primary client-contact person to ensure a focused and clear channel of communication.
After graduating from the Fashion Institute of Technology, and working in the cosmetics industry, Hope moved to Hawaii and traveled abroad practicing yoga. Returning to New York in 2007, the calming techniques and mental discipline she practiced in her travels serve her well in managing projects and the office.
Many Creative Directors are driven by aesthetic. The good ones recognize that successful design isn't about following trends, it's about creating them. And great Creative Directors know that if they do right by the client and help them make their brand as strong as it can be, that builds an unassailable legacy of success. Lindsey is that kind of Creative Director. She understands that design is about helping clients solve their business challenges and achieve their goals. Naturally, she also makes sure that the work OTTO does is at the highest level strategically and aesthetically.
Lindsey is a pillar of the OTTO Brand Lab. She has been instrumental in helping OTTO become what it is today. Joining us fresh out of school (Philadelphia University) over the years she has helped a paper company rebrand for the digital age, rebranded a credit union to accentuate the power of community banking, and marketed one of the largest skyscrapers in New York City, in addition to countless other projects to which she brings both intelligence and extraordinary design skills.
Winston was born and raised in San Francisco. He moved East to attend Vassar College where he graduated with a BFA in painting and a BA in philosophy. Subsequently he moved to New York City where he has worked in the communications industry for over 30 years. He currently resides upstate, amidst the peaceful din of birds, bugs and chainsaws.
Winston has been part of the OTTO bloodstream since long before there was an OTTO, beginning his professional experience with David Kohler at Addison Design some 30 years or so ago. He has the ability to comprehend complex information and boil it down to clear language that anyone can understand.
He has worked with some of the brightest minds in business, helping a long list of clients with concerns of many kinds and sizes, from global rebranding to finding the right words for a birthday card.
His hobbies include exploring the limits of creativity in a variety of media, both verbally and non-verbally (poems/art/music).
Tony's been doing this for over 25 years. He works at the intersection of business, design, and technology to improve people’s quality of living, generate new value for organizations, and deliver measurable results for clients. He's passionate about art, architecture & design, branding, advertising, teaching, storytelling and humanizing technology.
After holding design leadership positions at several firms in San Francisco, New York, and Los Angeles, and teaching design thinking and disruptive innovation as an adjunct professor at Parsons' The New School for Design, Tony joined OTTO in 2016 to lead the digital practice. A big part of his role at OTTO is getting clients to see the extraordinary potential in executing a well-crafted digital communications plan. The way we reach people is changing at a phenomenal rate, and Tony is on top of it.
Tony is a classically trained painter in the tradition of the masters, having earned a BA in Fine Art from San Francisco State University in 1995. His paintings have been exhibited in juried shows in San Francisco, CA and Aspen, CO.
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His consummate skills, warm personality and decades of experience bring an enormous amount of reassurance and inspiration to clients encountering disruption and change. He understands how brands work on multiple levels – from identity development and systems to websites, physical environments, video promotions and television and print advertising.
As the head of our creative team in our New York office, David has the gifted skill to make sure we clearly understand client needs and ensure that their problems are solved with great success.
David has written, directed and produced communications programs for clients such as BASF, Duracell, GE, HP, International Paper, Nike, Time-Warner, Universal Studios and Viacom.
His work has earned him many awards from organizations such as AIGA, American Corporate Identity, American Graphic Design, Black Book, Communication Arts Interactive, Potlatch, Sappi, Step Interactive, Type Directors Club, New York Art Directors Club, Peabody and ADDY.
His work has been exhibited at the Cooper-Hewitt National Design Museum in New York City and resides in the permanent collection at the Smithsonian Museum in Washington DC.
Andrea is our resident Corporate Therapist. He helps companies identify who they need to be in the market to achieve relevance and fulfill their aspirations. Then he helps them develop and implement plans to become that identity. He has decades of experience bringing companies through the process of self-understanding, planning, and achieving their goals. His acute insight is balanced with a keen grasp of context and a global perspective, helping clients ensure that their plans and actions are realistic, pertinent and effective. Andrea is a passionate advocate of the meaningful change that can come from successfully managing your brand.
Born in Rome and educated at La Sapienza University, Andrea came to the United States at 26 as an intern. He earned his MBA from Johns Hopkins and has worked for Intelsat, EcoAlign, Unison Agency and Branding Business.
Andrea's also an accomplished musician, having co-produced chart-topping world music as well as performing alongside legendary musicians such as Mahmoud Ahmed. His band has opened for Stephen Marley, Steel Pulse, Culture, Israel Vibration, SOJA, and many others.
Alan is OTTO's eminence grise. Wise in the ways of the business world, he brings the benefit of a lifetime of extraordinary achievement to the OTTO team. Alan has more than 30 years of senior executive experience with some of the world’s leading branding companies, including Landor Associates, Siegel & Gale and Enterprise IG. At OTTO, Brew oversees all brand strategy and leads key relationships with clients.
In his career, Brew has worked with such clients as Cisco, Emulex, Greenlee, Entergy and Equitable Resources. He served as managing director of Siegel & Gale in Los Angeles where he worked with Adobe, Yahoo!, Intelsat, and PG&E Corp. Previously he was worldwide president for Enterprise IG, the WPP agency, based in New York City.
Before entering brand consultancy, Brew was a journalist with the Financial Times of London. Brew’s passion for journalism remains; he is a frequent contributor to the Wall Street Journal and Forbes magazine. He also writes speeches on behalf of some of the world’s top-level business executives.
