Genius gives birth, talent delivers.
Jack Kerouac
I read an article about the Coen brothers, in which they discussed that by using the same team on all of their movies, they are able to achieve greater production values and make higher quality movies. Because of their familiarity with each other, every member of the team contributes and knows how to grow each other’s ideas.
This article made me think about our recent experience creating the Super Bowl commercial for Jovia Financial Credit Union and our partners Sebastian Curi—illustrator/animator—and Planet Pre Pro—live action. Their experience and leadership helped us pull off this project in an incredibly short time frame, without sacrificing quality.
We work with Sebastian and Richard consistently, so we know that we can trust each other completely. In fact, the depth of our relationships allows us to shape and realize our ideas. On all of our branding projects we tap into our network of experts, who inform and execute our plans at the highest level. Every member of our team are the best people we know at what they do and are committed to the outcome of the project.
I wrote a post about Playing it Wrong on Purpose, the only way you can push the envelope, is when you have team members who have the chops to not only execute but elevate your ideas.
