SELECTED WORK

We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life.

Jovia

Jovia | Bank on the Bright Side

Creating a plan to build Jovia into the Innovative Credit Union of the Future.

Measure | Otto Brand Lab

Measure | Intelligence in Motion

How do we move a company from selling a technology to selling an integrated solution?

Booker | Otto Brand Lab

Booker | Be Free. Enjoy Your Work.

Booker liberates its customers’ lives from senseless hurdles, freeing them up to enjoy their work, their way of life, their choices.

Hammermill | Otto Brand Lab

Hammermill | Paper for Life

How do you take a 100 year old paper company and bring it to life in the digital age?

410 | Otto Brand Lab

410 | The Creative Alternative

Reimagining a former printer's building to attract creative companies and premium brands.

M2 | Otto Brand Lab

M2 Aerials | Vision in Motion

How do you enable a B2B technology company to position its division in the visual entertainment industry and appeal to consumer brands and broadcasters?

BASF | Otto Brand Lab

BASF | Science Academy

To excite grade-schoolers about the science of chemistry, we created the character, "MorpH", who changes form, reflecting the vast array of scientific possibilities.

Nike | Otto Brand Lab

Nike | My Time is Now

Passion and performance combine to help Nike unify a nation.

Citizen Stock | Otto Brand Lab

Citizen Stock | Fake People Suck

Otto Brand Lab first developed a brand identity that captured the universal spirit of portraiture in a single word: “Smile!”

International Paper | Otto Brand Lab

International Paper | Set Your Ideas Free

A high-tech creative approach that stunned the marketplace and redefined how value is measured in the world of digital paper.

Curtis Institute of Music | Otto Brand Lab

Curtis Institute of Music | Where Legends Begin

We helped to articulate the magic that happens within these storied halls and to engage new donors to help maintain and support the future of music.

Rosas & Xocolat | Otto Brand Lab

Rosas & Xocolat | Authentic Luxury

We started with a man, a dream, a broken-down old building and a rich history.

GE | Otto Brand Lab

GE | Reimagining a website as a solutions-based sales tool.

Imagine a website for a financial services giant that is engaging, informative and accessible anywhere, on any device. We did.

HOW | Otto Brand Lab

HOW | What Keeps You up at Night?

Help creative people see how the science in the product creates unlimited creative possibilities.

Ironside | Otto Brand Lab

Ironside | Minding Your Business

By using the company’s history as our bedrock we built a brand that could only represent Ironside Consulting Group.

Revolution Lighting | Otto Brand Lab

Revolution Lighting | The Power to Outperform

How do you create a brand to support a roll-up acquisition strategy and create a new leader in the market?

Keepwell | Otto Brand Lab

Keepwell | Blended by Nature Created by OTTO

Creating a lifestyle brand around a nutrition beverage.

Brickworks | Otto Brand Lab

Brickworks | Custom Bricks Made to Order

Creating a B2B brand for a truly creative company without sucking the fun out of it!

Huawei | Otto Brand Lab

Huawei | Faster to the Future

Evolve Huawei from a “Chinese Telecom Infrastructure Provider” to a “Leading North American Global Technology Brand.”

Joyous Shout | Otto Brand Lab

Joyous Shout | Chico Hamilton

Launching a brand dedicated to jazz, pushes the need for awareness and market distribution to a whole new level.