SELECTED WORK
We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life.
Jovia | Bank on the Bright Side
Creating a plan to build Jovia into the Innovative Credit Union of the Future.
Carpenter Technology | Build a Better Future
Recasting a global enterprise for success in the new digital era.
Booker | Be Free. Enjoy Your Work.
Booker liberates its customers’ lives from senseless hurdles, freeing them up to enjoy their work, their way of life, their choices.
Hammermill | Paper for Life
How do you take a 100 year old paper company and bring it to life in the digital age?
410 Tenth | The Creative Alternative
Reimagining a former printer's building to attract creative companies and premium brands.
M2 Aerials | Vision in Motion
How do you enable a B2B technology company to position its division in the visual entertainment industry and appeal to consumer brands and broadcasters?
BASF | Science Academy
To excite grade-schoolers about the science of chemistry, we created the character, "MorpH", who changes form, reflecting the vast array of scientific possibilities.
Nike | My Time is Now
Passion and performance combine to help Nike unify a nation.
Citizen Stock | Fake People Suck
Otto Brand Lab first developed a brand identity that captured the universal spirit of portraiture in a single word: “Smile!”
International Paper | Set Your Ideas Free
A high-tech creative approach that stunned the marketplace and redefined how value is measured in the world of digital paper.
Curtis Institute of Music | Where Legends Begin
We helped to articulate the magic that happens within these storied halls and to engage new donors to help maintain and support the future of music.
Rosas & Xocolat | Authentic Luxury
We started with a man, a dream, a broken-down old building and a rich history.
GE | Reimagining a website as a solutions-based sales tool.
Imagine a website for a financial services giant that is engaging, informative and accessible anywhere, on any device. We did.
HOW | What Keeps You up at Night?
Help creative people see how the science in the product creates unlimited creative possibilities.
Ironside | Minding Your Business
By using the company’s history as our bedrock we built a brand that could only represent Ironside Consulting Group.
Revolution Lighting | The Power to Outperform
How do you create a brand to support a roll-up acquisition strategy and create a new leader in the market?
Keepwell | Blended by Nature Created by OTTO
Creating a lifestyle brand around a nutrition beverage.
Brickworks | Custom Bricks Made to Order
Creating a B2B brand for a truly creative company without sucking the fun out of it!
Huawei | Faster to the Future
Evolve Huawei from a “Chinese Telecom Infrastructure Provider” to a “Leading North American Global Technology Brand.”
Joyous Shout | Chico Hamilton
Launching a brand dedicated to jazz, pushes the need for awareness and market distribution to a whole new level.