We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life.
Jovia | Bank on the Bright Side
Creating a plan to build Jovia into the Innovative Credit Union of the Future.
Carpenter Technology | Build a Better Future
Recasting a global enterprise for success in the new digital era.
Booker | Be Free. Enjoy Your Work.
Booker liberates its customers’ lives from senseless hurdles, freeing them up to enjoy their work, their way of life, their choices.
Hammermill | Paper for Life
How do you take a 100 year old paper company and bring it to life in the digital age?
410 Tenth | The Creative Alternative
Reimagining a former printer's building to attract creative companies and premium brands.
M2 Aerials | Vision in Motion
How do you enable a B2B technology company to position its division in the visual entertainment industry and appeal to consumer brands and broadcasters?
BASF | Science Academy
To excite grade-schoolers about the science of chemistry, we created the character, "MorpH", who changes form, reflecting the vast array of scientific possibilities.
Nike | My Time is Now
Passion and performance combine to help Nike unify a nation.
Citizen Stock | Fake People Suck
Otto Brand Lab first developed a brand identity that captured the universal spirit of portraiture in a single word: “Smile!”
International Paper | Set Your Ideas Free
A high-tech creative approach that stunned the marketplace and redefined how value is measured in the world of digital paper.
Curtis Institute of Music | Where Legends Begin
We helped to articulate the magic that happens within these storied halls and to engage new donors to help maintain and support the future of music.
Rosas & Xocolat | Authentic Luxury
We started with a man, a dream, a broken-down old building and a rich history.
GE | Reimagining a website as a solutions-based sales tool.
Imagine a website for a financial services giant that is engaging, informative and accessible anywhere, on any device. We did.
HOW | What Keeps You up at Night?
Help creative people see how the science in the product creates unlimited creative possibilities.
Ironside | Minding Your Business
By using the company’s history as our bedrock we built a brand that could only represent Ironside Consulting Group.
Revolution Lighting | The Power to Outperform
How do you create a brand to support a roll-up acquisition strategy and create a new leader in the market?
Keepwell | Blended by Nature Created by OTTO
Creating a lifestyle brand around a nutrition beverage.
Brickworks | Custom Bricks Made to Order
Creating a B2B brand for a truly creative company without sucking the fun out of it!
Huawei | Faster to the Future
Evolve Huawei from a “Chinese Telecom Infrastructure Provider” to a “Leading North American Global Technology Brand.”
Joyous Shout | Chico Hamilton
Launching a brand dedicated to jazz, pushes the need for awareness and market distribution to a whole new level.