We sat down with Oya Demirli, our futurist extraordinaire, to find out how Augmented reality (AR) is changing advertising, social media, and how consumers interact with brands and their products. Oya drops some knowledge on how AR is disrupting the way we conduct...
As New Yorkers struggled during the onset of the COVID-19 crisis, a non-profit called Food1st was established to help feed emergency service workers and those in the city who have had limited access to food during the pandemic. SL Green’s CEO, Marc Holliday, and the...
When NYC started to shelter in place because of COVID-19, the homeless population in the city became even more vulnerable. One dedicated nonprofit decided that a pandemic could not stop them from feeding the hungry, nor keep them from providing a sense of hope to...
Manhattan’s largest office landlord, SL Green, brought OTTO Brand Lab in on a project to help it develop a strategy for reopening its buildings after the COVID-19 outbreak. COVID-19 has dramatically changed the way commercial real estate companies manage and...
In this demanding marketplace, it is becoming increasingly difficult to get clients to take a creative risk. Most companies wish to be unique but few are comfortable being different. Everyone wants to be a market leader but nobody wants to take a chance. Once we agree...
I write this post on a sad note. This week we lost the great Chico Hamilton. His life was as broad as his sound. The quality of his music was only rivaled by his personality. Spending time with Chico was a kick. Through one person I could jam with Duke Ellington as a...
