I write this post on a sad note. This week we lost the great Chico Hamilton. His life was as broad as his sound. The quality of his music was only rivaled by his personality. Spending time with Chico was a kick. Through one person I could jam with Duke Ellington as a...
Protection, team work, support. Ruffin, a California based insurance company, approached OTTO to create their new brand. The brand position is based on an agency that treats customers like people, the kind of organization that grows with you, takes the time to...
I remember a discussion I had a while back with my friend Gus—who is from the Dominican Republic—about the U.S. Dollar. I was saying how nice I thought the Dominican currency was compared to the crappy the U.S. design. Gus pulled a U.S. Dollar out of...
Everyone is looking for a guaranteed process for innovation. Today, creative thinking is being taught everywhere from elite business schools to marketing workshops. The problem is this: There is no guaranteed process for innovation. Of course, there are tips and steps...
