Help “newco” bring the formula for a science-based, nutrition beverage to the life.
We assembled a team of industry experts to help define the opportunity, the purpose and the audience for the product. After thorough industry analysis, the team developed a crawl, walk, run strategy that allowed us to build brand awareness through targeted audience-channels.
Based on 3 founding principals—science, nature, life—we positioned, named and packaged the new company and products as KeepWell foods.
The KeepWell Brand Promise: We have gone to great lengths to make this product as natural as possible and to deliver as many essential nutrients to the consumer as we can, in one convenient packaged serving. Based on this concise promise, we helped the company develop a focused strategy with tremendous growth potential.
The KeepWell name represents a way of life. What started as an idea for a product has now become a lifestyle. Through our positioning, naming and messaging we helped the company capture a brand idea that has people-appeal. We are no longer selling a beverage, we are providing “on-the-go” women and men nature-based and scientifically designed nutrition to stay healthy, active, and engaged in their daily lives. The products can take any form.
Through social media, public outreach and industry events, we have helped the company build market and consumer brand awareness, culminating in the first shipment of product and the planning for the next phase of development and distribution.