The Holy Apostle Soup Kitchen (HASK) feeds over one-hundred thousand people per week. For many, it is their only source for healthy meals. For others, it is the only place where they are treated like human beings. To raise awareness and the funds to help sustain their efforts, OTTO was asked to help HASK plan the From Farm to Tray fundraiser.
In association with Sara Pandolfi, a benefit was planned with some of NYC’s best chefs creating unique meals for guests at the Kitchen. The Theme was called From Farm to Tray (FFT) and featured dishes made from food that was grown within a one-hundred mile radius of NYC.
Playing off of the unique juxtaposition of the Farm and the City, we developed a design theme that we implemented across all materials—including giveaways such as a one-of-a-kind apron, recipes and the chance to discuss cooking (and to be photographed) with some of the city’s most renowned chefs.
Mailings and social media were used to raise awareness for the event and to highlight the impact that HASK has on the community.
We enlightened many.
We helped more.
We reached our financial goals.
We had a great time.
We are doing it again.