Monstropolis: A city that grows without regulations, architectural guidance & consideration for the community.
I was riding on the F train looking south over Carroll Gardens at the rooftop additions and recent modifications. The funny thing was, I was marveling at how well done some of them were. In fact, a few enhanced the roofline.
It got me thinking about brand regulations & guidance.
In the world of branding people break the rules for three main reasons:
- They have no system or rules to begin with
- Their current brand system doesn’t meet their needs
- Boredom
If you address these issues you create a stronger, living, breathing brand that can actually enhance people’s lives.
So if you hear me say “I’m sorry but your current brand is a Monstropolis” you will know where I’m coming from.
BIG D
P.S. I don’t really say mean things like that to people
