WELCOME
We make brands work harder.
Otto Brand Lab is a creative consultancy. We solve business problems with brand strategy, creative thinking and immaculate execution.
We understand the chemistry of brands, how they function, how people engage with them and how to take them further.
Everything we do is rooted in a deep understanding of our clients’ business objectives and the dynamics of the market. We then translate bold vision into brand reality with ideas that drive growth and create meaning in customers’ lives.
While everything we do is conditioned by a hard practicality and rooted in strategy, there’s a resonant beauty in our work. We look for the magic in brands and lift them beyond the dry rationality of strategy because, ultimately, they succeed or fail in the real world of everyday life.
Brands have to connect emotionally and engage on a visceral level.
WHAT WE DO
01
Strategy
Positioning
Brand Positioning
Corporate Narrative & Messaging
Digital Strategy
Brand Architecture
Brand Portfolio Evaluation
User Experience Mapping & Analysis
Brand Architecture Systems
Opportunity
Customer Insight – Qualitative & Quantitative Research
Brand Equity Research
Strategy Workshops
02
Design
Visual
Logos & visual systems
Video & Brand Animation
Brand Standards & Guidelines
Brand-based Marketing Systems
Environmental Branding
Verbal
Naming
Brand Voice
Creative Copywriting
Interaction
User Experience
Website Development
Way Finding Systems
Physical Experiences
03
Activation
Alignment
Employee Engagement
Post-merger Integration
Sales Enablement
Launch
Launch Planning
Advertising
Brand Campaigns
Internal Programs
Interaction
User Experience
Digital & Website Development
Branded Environments
Signage
SOLUTIONS
How we make brands work harder.
CLIENTS
We have worked with big and small alike.
