WELCOME
Serious about thinking. Fearless about feeling.
We’re not here to make noise. We’re here to make brands sing.
OTTO Brand Lab is a creative studio that treats brand like performance — equal parts composition, improvisation, and nerve. We mix strategy with instinct, intellect with attitude, and we don’t apologize for having a point of view.
Our work starts with discipline. Every insight, every system, every story has to hold pitch. Then we break it open. Because that’s where truth and energy live — in the friction between mastery and rebellion. We call it virtuosity with grit: classic mastery and the soul of punk. We play loud when the market’s asleep. We strip back when the world’s too busy shouting. We keep brands honest, human, and unmistakably alive.
Clients come to us when they’re ready to stop blending in. When they want clarity that cuts through and creative that stands up. We partner with leaders who value craft, truth, and the guts it takes to move first.
OTTO Brand Lab.
WHAT WE DO
01
Strategy
Positioning
Brand Positioning
Corporate Narrative & Messaging
Digital Strategy
Brand Architecture
Brand Portfolio Evaluation
User Experience Mapping & Analysis
Brand Architecture Systems
Opportunity
Customer Insight – Qualitative & Quantitative Research
Brand Equity Research
Strategy Workshops
02
Design
Visual
Logos & visual systems
Video & Brand Animation
Brand Standards & Guidelines
Brand-based Marketing Systems
Environmental Branding
Verbal
Naming
Brand Voice
Creative Copywriting
Interaction
User Experience
Website Development
Way Finding Systems
Physical Experiences
03
Activation
Alignment
Employee Engagement
Post-merger Integration
Sales Enablement
Launch
Launch Planning
Advertising
Brand Campaigns
Internal Programs
Interaction
User Experience
Digital & Website Development
Branded Environments
Signage
SOLUTIONS
How we make brands work harder.
CLIENTS
We have worked with big and small alike.
