SL Green | Investor Communications & Sustainability Reports

SCOPE

How do you take a 100 year old paper company and bring it to life in the digital age?

BRAND

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POSITIONING

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Digital

  • Website Redesign
  • Social Media
  • How-to Video Production

Branding

  • Brand Positioning
  • Paper for Life Campaign
  • Brand Messaging

Advertising

  • CGI Advertising
  • Digital Strategy

Print

  • Marketing Materials
  • Ream & Carton Packaging Design
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Paper for Life embodies the core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

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Paper for Life Hammermill.com core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

Paper for Life Hammermill.com core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmoid tempor incidunt ut labore et dolore magna aliqua.

Slider

Paper for Life Hammermill.com core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

Paper for Life Hammermill.com core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

Paper for Life Hammermill.com core idea we wanted to communicate about Hammermill to their customers: a vibrant brand, connected with people’s aspirations and needs, created for a digital lifestyle, expressive of products scientifically designed to provide optimal performance with today’s printing technologies and digital devices.

Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmoid tempor incidunt ut labore et dolore magna aliqua.

Problem

Saying you are the largest telecom company in the world doesn’t register with people when they can’t hear you speak. Huawei Technologies is the world’s largest provider of telecommunications technologies and China’s second largest privately held corporation. With a vision “To enrich life through communication,” Huawei has earned a reputation as one of the most dynamic, fastest growing, innovative global technology companies today, but in America, they had no voice. Huawei commissioned OTTO Brand Lab (OTTO) in collaboration with BrandingBusiness (BB) to help introduce the brand to the North American market. OTTO worked with the executive team at Huawei to evaluate brand opportunities and assist with developing Huawei’s overall brand strategy, positioning, and creative approach.

Strategy

Saying you are the largest telecom company in the world doesn’t register with people when they can’t hear you speak. Huawei Technologies is the world’s largest provider of telecommunications technologies and China’s second largest privately held corporation. With a vision “To enrich life through communication,” Huawei has earned a reputation as one of the most dynamic, fastest growing, innovative global technology companies today, but in America, they had no voice. Huawei commissioned OTTO Brand Lab (OTTO) in collaboration with BrandingBusiness (BB) to help introduce the brand to the North American market. OTTO worked with the executive team at Huawei to evaluate brand opportunities and assist with developing Huawei’s overall brand strategy, positioning, and creative approach.

Outcome

Saying you are the largest telecom company in the world doesn’t register with people when they can’t hear you speak. Huawei Technologies is the world’s largest provider of telecommunications technologies and China’s second largest privately held corporation. With a vision “To enrich life through communication,” Huawei has earned a reputation as one of the most dynamic, fastest growing, innovative global technology companies today, but in America, they had no voice. Huawei commissioned OTTO Brand Lab (OTTO) in collaboration with BrandingBusiness (BB) to help introduce the brand to the North American market. OTTO worked with the executive team at Huawei to evaluate brand opportunities and assist with developing Huawei’s overall brand strategy, positioning, and creative approach.

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